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Discounting used to be the default action for FMCG retail promotions: cut the price and the volume follows. That model is under increasingly more pressure than it used to be. […]

A bundle looks simple from a customer’s point of view. Three products, one total price and one “add to basket” selection but behind the scenes, it’s rarely that straightforward. Every […]

AI presents huge opportunities for businesses within the logistics and supply chain sector. From driving efficiencies to supporting growth within fulfilment, its capabilities can enable businesses to identify areas of […]

Fast-Moving Consumer Goods (FMCG) are everyday products that are sold quickly and purchased frequently, such as food, beverages, toiletries and household items. FMCG logistics is the process of moving these […]

Peak season is approaching – are you fully prepared? This time of year within the ecommerce industry is when businesses experience a higher number of orders and sales. This period […]

When your business first began, a spare room or rented unit may have provided enough space for your ecommerce fulfilment. With enough space to store your stock, low overheads and […]

What if you could reduce order fulfilment times and minimise human error? You can by adding AI to your order fulfilment processes and warehouse technology.  Learn how AI is transforming ecommerce fulfilment solutions.  What […]

Artificial intelligence (AI) is transforming the fulfilment warehousing industry. AI is turning traditional storage facilities into intelligent, data-driven operations. From predictive inventory management to automated picking systems, AI is helping […]

Red Bull Soapbox returned to Alexandra Palace with its usual high-energy, chaos and gravity-powered racing, as teams took on the now legendary downhill course in their ingenious soapboxes. 🚛4 Arctic […]

As we head towards the middle off 2026, and for most ecommerce businesses the planning period before the busiest shopping period of the year, we want to know what happened […]

The UK is home to one of the most advanced ecommerce markets in the world, with more than a quarter – 28.1% – of retail sales made online, and sales […]

In the dynamic world of ecommerce, a point-of-sale (POS) system should be a reliable partner, not a bottleneck. For growing retail and ecommerce brands, your POS system isn’t just about […]

Are you a trending ecommerce brand that’s struggling to keep up with fulfilling orders?  If your product is going viral but your fulfilment isn’t keeping pace, then it’s time to outsource.  It’s time to scale your ecommerce business  At e2b Fulfilment, we help […]

When someone places an order on your online store, there’s a lot that needs to happen behind the scenes to get that product into their hands quickly and in good […]

As a leading UK-based ecommerce fulfilment specialist, we have officially achieved B Corp certification, reinforcing our long-term commitment to operating as a responsible, purpose-driven business. The certification recognises our high […]

Ecommerce is a true representation of the world we live in today; it’s moving fast! With rising customer expectations, increasing competition and a desired upwards trajectory, Key Performance Indicators (KPIs) […]

Product kitting is a powerful strategy in ecommerce fulfilment: multiple products are bought together and sold as a single product in their own right. The customer experience is everything in […]

We partnered with CANS, a fast-growing canned drinks brand, in February 2025 as the company prepared to launch its products into the UK market. Since the beginning of the partnership, […]

e2b has recently partnered with Wilde Toast and will be working with its team to deliver event support to the numerous brands within its portfolio. We are currently forecast to […]

We know that in today’s demanding and competitive market, accuracy in point-of-sale (POS) collateral fulfilment is crucial to a successful marketing campaign. At e2b fulfilment, we know that even the […]

Functional juice shots brand MOJU is following a brief to help people live with more mojo by ensuring everyone has access to the freshest functional shots. Launching a direct-to-consumer (DTC) […]

A few weeks ago, we came together for Global Infusion Group’s annual GIGFest, and what an unforgettable day it was! It was the perfect opportunity to step away from the […]

Black Friday and Cyber Monday (BFCM) represent the most critical sales period of the year for ecommerce brands, generating billions in revenue across the industry. However, it’s easy to get […]

At e2b fulfilment we can proudly offer Amazon Seller Fulfilled Prime in our fulfilment service offering to our partners. Throughout this article we will address what exactly this service is, […]

Peak season is a formidable season for retailers and ecommerce companies. Whilst we are writing this in July, we all know very well how important it is for businesses to […]

e2b is an award-winning ecommerce fulfilment solutions partner, which cuts out the middleman when it comes to working with brands and their customers. This article will take a deep dive […]

Team e2b headed to Silverstone for the British Grand Prix, supporting Red Bull with multiple activations with our vast experience in event logistics. This included the Red Bull Pole Position […]

Red Bull is one of the leading energy drink companies in the world. It offers a variety of popular energy drinks with its slogan “Red Bull Gives You Wings”. At […]

e2b, which is part of event, catering and brand logistics specialist Global Infusion Group, has appointed David Joel to its board as a non-executive director. A highly accomplished chartered director, […]

Cano Water got in touch with us at e2b to partner on a project which entailed our event logistics team designing a vending machine. Cano Water was founded in 2014 […]

An ecommerce API is a method of communication among applications within an ecommerce platform and between ecommerce platforms and other integrated systems. There are many benefits of integrating APIs with […]

TRIP has grown into the UK’s leading CBD brand. It boasts an amazing range of products in a variety of tasteful flavours which help you unwind into your best self. […]

Impossibrew is known for its unique approach to redefining social drinking through its innovative, non-alcoholic functional beers enhanced by its patent-pending Social Blend™. The FMCG brand gained substantial recognition after […]

Choosing the right fulfilment partner can be a daunting decision. There are so many options to choose from, all with different services and abilities. This crucial decision can significantly impact […]

TikTok has over one billion active users monthly. With that in mind, now is the time to embrace the future of social commerce and unlock a new world of opportunities […]

We are a Buckinghamshire ecommerce fulfilment specialist who have experienced its most successful year in business after a raft of client wins. e2b, which specialises in fulfilment for FMCG brands, […]

A third-party logistics partner is an external provider to whom you outsource your fulfilment services. You will most likely need a 3PL partner when you don’t have the time to […]

Proximo is a global beverage company in the FMCG sector, known for its premium spirits and innovative product offerings. e2b efficiently fulfil Point of Sale (POS) orders for Proximo to […]

e2b has secured a contract to deliver ecommerce fulfilment for Knoops as the chocolate brand experiences a rapid period of growth.   The Knoops concept is based around its carefully […]

The StrEATfood Awards took place in London last week and of course we had to be there to witness this great competition first hand.  Our Director of Partnerships, Steve Wooldridge, […]

There are many different types of POS (point of sale) systems available today, and for most retailers, they sit at the centre of the business. From taking payments and managing […]

We had a fun-filled few days grabbing lunch with our foodie friends at two of the year’s top events. Lunch! the UK’s leading trade event for food to go and […]

Hailed as ‘the World’s toughest and most progressive downhill mountain bike race’ Red Bull Hardline returned to Dinas Mawddwy in Wales for the tenth year in a row. Set in […]

Premium mixer brand Double Dutch is the latest brand to join fulfilment and event logistics specialist e2b. It’s set to be a fantastic partnership with a shared ethos across both […]

Steve Wooldridge has joined brand fulfilment logistics and event support specialist e2b in the newly created role of Partnerships Director. Leaders in B2B, D2C fulfilment and storage along with tailored […]

We offer FMCG brands a variety of fulfilment solutions that align with their marketing plans, including the ability to create bespoke gifts, bundles and hampers. A great example of this […]

When Formula 1 returned to Silverstone this July for the British Grand Prix, e2b was on hand to provide event support and logistics to Red Bull, our longest standing client. […]

With almost 40 years’ experience supporting some of the biggest FMCG brands & retailers, the business is well versed in providing flexible and reliable logistics solutions. Core services include B2B, […]

Event, catering and brand logistics specialist Global Infusion Group has appointed Tim Young as its new managing director. Young brings a wealth of experience at both PLC and SME level […]