Steve Wooldridge has joined brand fulfilment logistics and event support specialist e2b in the newly created role of Partnerships Director.

Leaders in B2B, D2C fulfilment and storage along with tailored event logistics, sampling, co-packing and rework projects, e2b has 40 years’ experience working with FMCG brands. Woolridge’s 30+ years in the food service and hospitality industry make him the perfect candidate for expanding e2b’s client base and maximising existing relationships as the company embarks on its ambitious plan for growth.

Wooldridge joins from Aqua Libra Co, a division of Britvic, where he was head of food service and hospitality, taking sales from zero to £1.1 million in his three-year tenure with the newly launched brand.

Steve Wooldridge said: “I couldn’t be more thrilled to take up my new role as Partnerships Director at e2b. I’ve known the business a long time and it is great to return at such an exciting time. I’ll be working closely with the e2b team, building new partnerships and strengthening existing relationships, supporting the brands we represent with all aspects of their event and fulfilment requirements.“

Commenting of Wooldridge’s appointment, commercial director John Ford said: “Steve is a fantastic addition to the e2b team and wider Global Infusion Group. Driven, well connected and passionate about the clients he serves, Steve brings a myriad of experience from the food and beverage industry that coupled with his ability to build relationships and develop partnerships will be invaluable as we continue to expand our offering for brands.”