TikTok fulfilment – launching a TikTok shop

TikTok has over one billion active users monthly. With that in mind, now is the time to embrace the future of social commerce and unlock a new world of opportunities through launching a TikTok shop.

Research shows that 50% of users have made a purchase after seeing a product in a TikTok Live. It’s no wonder this is the hottest new ecommerce platform around. With TikTok constantly growing, you should be focused on not only your sales through this platform but optimising your TikTok fulfilment.

Throughout this article, we will look at how to set up your TikTok shop, how to fulfil orders via your TikTok store and e2b’s steps to TikTok shop fulfilment.

Setting up your TikTok shop

TikTok has progressed far beyond the platform for quick, entertaining content and is now a dynamic marketplace where users look to discover products and businesses can sell them. Therefore, setting up a TikTok shop for your business is a crucial step to ensuring you adhere to its product guidelines and set up your shop correctly to successfully sell through this ever-growing platform.

There are three main steps to setting up your TikTok shop:

• Account type – Only business accounts can access the TikTok shop feature. Therefore, it is imperative that you have a TikTok business account if you want to sell. This account type also gives you valuable insight and analytics to help your selling strategy.
• Compliance – Check first before setting up your TikTok shop that it is available in your region. This is something that is regularly expanding, although currently, the platform is only available in the United States, United Kingdom, Indonesia, Vietnam, Thailand, Malaysia, Philippines and Singapore. Spain and Ireland are invite-only.
• Guidelines – As with most ecommerce platforms, guidelines must be met. All promotional content must adhere to TikTok guidelines and products must also be eligible to be sold on TikTok shop. These guidelines can sometimes be updated so you must stay on top of the latest TikTok shop news.

What does fulfilled by TikTok (FBT) mean?

Ecommerce businesses that want to grow are looking to expand to additional sales channels such as TikTok. However, this can be extremely complicated since they may not have the resources or expertise to handle the increased demand coming from this platform.

With its Fulfilled by TikTok (FBT) service, TikTok aims to simplify the selling process for merchants on the platform. Beyond offering a marketplace for sales, FBT enables merchants to fully outsource their fulfilment operations to TikTok. Essentially, TikTok acts as a comprehensive ecommerce solution, allowing merchants to run ads and sell their products seamlessly within the app.

Steps to TikTok Shop Fulfilment from e2b

At e2b, we have the expertise and experience to be able to provide fulfilment for businesses using a variety of ecommerce platforms, including TikTok shop. These are the simple steps of how e2b can help you with TikTok fulfilment:

1. Set up – Ensure you have a TikTok shop set up and begin conversations with our team regarding fulfilment options.
2. Products on-site – Ship your products to our e2b warehouse, ready to be stored and awaiting purchase to be delivered.
3. Software – Connect your TikTok shop account with our software at e2b to allow for easy integration and access.
4. TikTok purchase – Customers order their products from your shop on TikTok, and we pick, pack and fulfil those orders.
5. Delivery & stock – We then deliver those products, and our software will allow you to keep up to date with sales and stock levels.

How to fulfil and ship orders from your TikTok shop

There are two main options that a seller has to fulfil orders placed on TikTok shop. This means that if you don’t currently have FBT in your market there are still options for you to fulfil orders for this platform.

1. A 3PL (e2b) – There is an option to fulfil your TikTok shop orders with the help of a third-party logistics partner like e2b fulfilment. Here we can store, pick, pack and ship the orders placed on your TikTok shop. It’s important to note that with this option you won’t always get the same perks as Fulfiled by TikTok (FBT) , although a 3PL can provide a more personal and tailored service for your fulfilment needs. At e2b we have the ability as a 3pl partner to provide many benefits over FBT.We can fulfil across platforms and have a vastly experienced team in this area. This will help support the growth of your business. In addition to this, we have the experience and opportunities to provide kitting, gifting and promotional packaging for seasonal offers or busy periods such as peak season. This is something that makes us stand out over an FBT option.
2. Seller direct – You also have the option to fulfil your TikTok Shop orders independently, without relying on a third party. In this case, TikTok will generate the shipping labels through your account, but you will be responsible for all other aspects of the process. This includes storing your inventory, packing orders, and preparing them for delivery. This approach can be a great choice if you prefer to manage fulfilment entirely in-house.

Use e2b for your TikTok shop fulfilment needs

If you require support with your fulfilment needs on TikTok then get in contact with us and one of our experienced specialists will be able to help you find the solutions you need to gain success through TikTok shop.