Ecommerce peak season review | 2025 Peak Season | e2b
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14-02-25

What happened during your peak season?

As we start 2025, and for most ecommerce businesses end peak season – the busiest shopping period of the year – we want to know what happened during your 2024 peak season.

Was it a success? And if so, why was it a success? Or was it more difficult? And what would you look to change next time to minimise those difficulties?

Read on as we look to dissect the preparation that went into peak season 2024, how the peak season online shopping period experience was for e2b as fulfilment partners, and also how to prepare for the ecommerce peak season 2025.

How did you prepare for peak season?

We know that peak season is the time of year within the ecommerce industry when businesses experience more orders and sales. But was your ecommerce business prepared for this period of trading that is usually pivotal for the next 12 months?

As a trusted 3PL partner to many ecommerce brands, we worked with our customers before peak season to plan, and during the peak season to adapt and navigate this tricky period.

Our top four tips for preparing for peak season were:

  • Have a clear plan
  • Have an inventory management process
  • Outsource your logistics
  • Have a contingency plan

For more information on how we helped prepare our partners for this period, read our full piece on tips, stats, and important dates for peak 2024.

Peak season experience with e2b

Consumers are increasingly turning to online platforms for their shopping needs, and this was again seen not just in the ecommerce peak season in 2024 but throughout the entire year. Recent data from the U.S. Department of Commerce reveals 6.6% year-over-year growth in ecommerce sales. In addition to this in 2024, UK online retailers experienced a revenue boost of 110%. The convenience of shopping from home, coupled with the availability of online-exclusive deals, has solidified the importance of having a strong online presence during the holiday season.

This is why it was even more important that we provided our fulfilment services and expertise to our partners, not only through the peak ecommerce season but the entire of 2024.

We planned meticulously with the brands we worked with to ensure they were in the best possible position to attack the peak season. Whether that was help with POS, kitting or even using our expertise for strategic fulfilment advice. This enabled them to get through what can sometimes be a tough period and have an experience that was successful.

That success was driven by the amazing work and results we achieved internally, some of which we have shared below:

  • We completed 133 kitting projects
  • Producing over 50,000 kits
  • This was an average of 5,000 a day during peak season.
  • We also dispatched over 2,000 pallets
  • Completing over 70,000 orders in peak season (Q4).
  • Picking over 365,000 units.

 

How to prepare for the ecommerce peak season 2025

As we gear up for the 2025 peak season, the importance of meticulous planning and precise forecasting has never been greater. To stay ahead of the competition, businesses must embrace new tools and strategies and manage inventory seamlessly.

There are many different things you can do to perform well during peak, here are our supply chain expert’s top tips:

  • Precise forecasting – Your forecasts for peak order volumes should be transparent and precise, ideally using real-life data from past peak periods, this year’s performance to date, and current interest in your brand and products. Many brands lack this data or struggle to generate it. You should consider collaborating with your 3PL provider to gain their insights.

 

  • Planning – You need to ensure you have planned and are prepared for all requirements before peak season. This will ensure that when peak season does arrive you are ready to tackle it head-on with no issues.

 

  • Choosing a 3PL – A reliable 3PL partner can drive your business success throughout the year, not just during peak seasons. However, with as much as 90% of annual sales occurring within peak, it’s essential to work with a 3PL that is well-prepared. The ideal 3PL will cultivate a strong partnership with your brand, providing open communication and transparency about any challenges you might face.

 

If you are looking to work with a 3PL partner like us, starting this relationship as soon as possible is key to enabling enough time to create a successful strategy for the fulfilment of your ecommerce products ahead of the busy peak season months.

Contact us to find out more

2025 peak season key dates

Peak season spans across a number of key months in the ecommerce business calendar and usually makes for a busy end to the year. Below are the key dates across the ecommerce peak season for 2025:

  • Amazon Prime Day (Predicted for July 15-16, 2025)
  • Amazon Prime Big Deal Days (Predicted for October 14-15, 2025)
  • Black Friday (November 28, 2025)
  • Cyber Monday (December 1, 2025)
  • Small Business Saturday (November 29, 2025)
  • Christmas (December 25, 2025)

These dates are crucial for retailers to mark on their calendars as they prepare for the surge in consumer activity. As we look towards the 2025 peak season, it’s clear that success will hinge on adaptability, customer-first strategies, and a keen understanding of evolving consumer preferences.

We will be aiming to support our partners to navigate these trends while providing seamless fulfilment solutions.

If you want to partner with a 3PL company or discuss a potential working relationship further then please contact us for more information.

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