e2b partners with CANS soft drinks

We partnered with CANS, a fast-growing canned drinks brand, in February 2025 as the company prepared to launch its products into the UK market.

Since the beginning of the partnership, our team has supported CANS with a diverse range of event solutions. This has included managing participation at major UK festivals, trade shows and brand activations, ensuring seamless event logistics and impactful brand visibility. From sampling experiences to experiential pop-ups, we’ve helped bring the brand to life and connect with its target audience.

Beyond event execution, we’ve also provided 3PL (third-party logistics) and fulfilment services for multiple event locations nationwide. In addition, we’ve assisted the CANS team in creating high-quality branded assets, helping to maintain consistency across all consumer touchpoints.

Who is CANS?

CANS is an FMCG soft drinks brand that makes CANS for people who give a damn about a better tomorrow. Jan, Dom & Jaroslav were sick of soft drinks being so sugary, so they decided to rethink the drink. They wanted to make something softer on the mind, body and planet. CANS was born: alpine sparkling spring water with a splash of real fruit, with just three ingredients. No sugarcoating.

Brand activations we’ve delivered

A huge part of event logistics is about delivering tailored, unique branded activations. We have been delivering exactly these types of brand activations as part of our partnership with CANS.

There have been 14 activations to date, including:

• Nine events and festivals in locations throughout the UK
• Five tradeshows in London, Birmingham, and Manchester
• All fully supported with a dedicated team of crew who deliver the installs, derig and other necessary logistics

Additional activity:

• Bespoke branded vehicle wrapping for a Mini and an ID Buzz camper van

Ongoing activity:

• We are currently storing a wide selection of event equipment and branded assets, along with wet stock. These include exhibition graphics, festival set-ups and fridges.

Partner with e2b for event logistics

If you need help with your event logistics, then get in contact with us. Our experts will be able to help find the best solution for your brand.