e2b can offer Amazon Seller Fulfilled Prime for Amazon Sellers
At e2b fulfilment we can proudly offer Amazon Seller Fulfilled Prime in our fulfilment service offering to our partners. Throughout this article we will address what exactly this service is, how to provide it, its benefits and requirements. Read on to learn more about Amazon Seller Fulfilled Prime.
What is Amazon Seller Fulfilled Prime?
Seller Fulfilled Prime (SFP) allows brands to deliver to Amazon Prime customers directly from their warehouse, or a logistics partners warehouse, while still offering the benefits of Amazon Prime shipping.
It is a commitment to fulfil orders with approved Prime delivery carriers at no additional charge for Prime customers. This means your products will now display the Prime badge, ensuring fast, free delivery and enhancing customer trust and satisfaction.
How to provide this service?
Many brands do not have the capacity for a warehouse of their own, which is where we come in. e2b can store your products in our 100,000 sq ft state-of-the-art warehouse located close to all major road links (M25, M40, M1). We have an accessible site for all types of commercial vehicles, equipped with spacious loading bays and top spec handling equipment to enable efficient and secure loading and unloading of your goods. We also look after the stock inventory, so you know when your items are running low.
Benefits of offering Amazon seller fulfilment
Amazon Seller Fulfilled Prime provides access to Amazon’s most loyal customers, who choose to shop with Prime for benefits like guaranteed delivery dates and exclusive deals. Products enrolled in the programme carry the Prime badge, significantly boosting visibility, trust, and attractiveness. This is important, especially as customers filter specifically for Prime-eligible items, increasing overall sales potential.
At the same time, we retain full control over fulfilment, allowing greater flexibility in managing inventory, reducing costs compared to Fulfilled by Amazon (FBA) and customising packaging to maintain brand identity. This approach can deliver a more cost-efficient solution while still meeting Prime standards.
Brands using Seller Fulfilled Prime also benefit from Amazon-managed customer service at no additional cost. Customers can track orders, request refunds and manage returns directly through Amazon, 24/7. This enhances the overall experience while expanding reach to a highly engaged, high-frequency customer base.
Seller Fulfilled Prime Requirements
For Amazon seller fulfilment a brand must have an Amazon Professional seller account and use Amazon Buy Shipping Services to purchase shipping labels, confirm orders and track shipments for at least 98% of orders. Orders must also be delivered with Seller Fulfilled Prime carriers such as Evri, DPD and Royal Mail.
Brands must have access to a domestic warehouse from which to fulfil orders, and ship 99% of orders on time. They must also have a low record of order cancellations, agree to Amazon’s returns policy and agree for all customer service inquiries to be handled by Amazon.
Why use e2b?
We can provide the additional customer benefits Amazon Seller Fulfilment offers, and take away the stress of storage, inventory management and distribution.
If you are interested in the perks Amazon Seller Fulfilled Prime can bring to your business, and how to make this a possibility through e2b’s ecommerce warehouse, please get in touch.
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