How do point-of-sale systems work?

The most common POS systems are those which process payments from an order and then adjust inventory levels based on these sold items. Although there are many POS systems, some may differ from this.

What are point-of-sale materials?

Point-of-sale materials are often referred to as marketing tools to promote products in physical stores. These materials are screens, stands or other promotional tools to gain a customer's attention.

What is point-of-sale software?

Point of sale software is often a digital solution that allows your business to manage a sales transaction. In most cases, this software works alongside hardware to be most efficient.

What is point of sale?

Point-of-sale (POS) fulfilment refers to the behind-the-scenes process of ensuring promotional printed materials, such as shelf-stands, stickers and display units, are placed at key purchase points in retail environments. POS systems can also help your customers to pay for the products and services they purchase from your store. It’s generally comprised of both point of sale software and hardware, which work together to streamline your payment processes.

We specialise in fulfilling Point-of-Sale (POS) collateral for businesses, focusing exclusively on physical marketing materials rather than merchant-related POS systems (such as payment terminals or software). Our services are designed to support brands in increasing visibility, enhancing customer engagement, and driving the success of sales and marketing campaigns. Read our article on the 6 most common POS systems.

POS Collateral – What We Do

Delivering a full-service customer experience requires integrated hardware and software POS solutions that provide the same user interface, features and functionality across devices, which is vital for a successful and profitable POS function. Our comprehensive POS collateral fulfilment service includes:

Creation: Collaborating with brands to design and produce customized physical materials that align with marketing objectives and brand guidelines.

Receiving: Managing incoming shipments of branded collateral, ensuring quality control and proper organization.

Storage: Providing secure, scalable warehouse solutions to store marketing materials efficiently and safely.

Pick & Pack: Customizing orders by selecting the specific materials required for a campaign or promotion, carefully packing them for shipment.

Dispatch: Distributing materials directly to targeted business locations, including:

On-trade venues: Bars, pubs, restaurants, and similar establishments where brands are showcased directly to consumers.
Off-trade businesses: Retailers, wholesalers, and other outlets where products are sold for home consumption.

POS Fulfilment & Distribution

Enhance your brand exposure with comprehensive point-of-sale (POS) fulfilment from e2b. Whether your items are large or small, simple or complex, our expert team is here to manage every aspect of your POS logistics with precision and care. We understand that your POS materials are often the first physical touchpoint between your brand and your customers, which is why we provide tailored, reliable, and flexible fulfilment solutions that ensure your displays, stands, and promotional items are delivered on time and in perfect condition.

As a trusted 3PL partner, e2b offers a complete range of fulfilment services including ecommerce fulfilment, gifting, kitting, marketing fulfilment, storage, and promotions supporting businesses across the food & drink, health & wellness, FMCG, luxury goods, and subscription box sectors. Our integrated fulfilment model helps brands bridge the gap between their operations and their customers, ensuring a seamless flow of products and marketing materials. By outsourcing your POS and wider fulfilment requirements to e2b, you gain a scalable, efficient, and customer-focused solution that allows you to focus on growing your brand and driving sales.

Read our Proximo case study

POS Fulfilment for Proximo

Proximo is a global beverage company known for its premium spirits and innovative product offerings. e2b efficiently fulfil Point of Sale (POS) orders for Proximo to maintain customer satisfaction and streamline operations. Read the full Promixo case study.

Impossibrew

The company started working with e2b in October 2024, a partnership which began with handling a substantial backlog of approximately 1,000 to 2,000 orders. “The e2b team has been excellent to work with, offering clear communication, proactive support and flexibility to accommodate our evolving needs” – Mark Wong, founder, Impossibrew. Find out more about our fulfilment partnership with Impossibrew, one of the UK's leading premium non-alcoholic beer brands.

TRIP Drinks

e2b worked alongside TRIP Drinks from its inception and helped it grow into a leading premium CBD brand. By 2023, TRIP had seen 522 per cent year-to-date growth, controlling 88 per cent of the CBD drink market. We remained as agile and flexible partners to support growth with consistent performance and flexible fulfilment. Find out how we helped TRIP Drinks grow.

Knoops

e2b has secured a contract to deliver ecommerce fulfilment for Knoops as the chocolate brand experiences a rapid period of growth. Learn more about our partnership with Knoops.

Seamless Ecommerce Integrations For Food & Drink Customers

e2b currently works with multiple customers that offer Ecommerce & subscription services to their consumers. Each client operates how these are managed, which in most cases, is through their ecommerce platform our WMS. Each way allows a seamless transaction through to the e2b account management and warehouse.

MOJU

Functional juice shots brand MOJU is following a brief to help people live with more mojo by ensuring everyone has access to the freshest functional shots. To ensure MOJU’s DTC sales channel delivered the very best experience for customers, it required a fulfilment partner that could work with the brand to develop an innovative packaging solution. Learn more about our partnership with MOJU.

POS fulfilment and distribution process

For our point-of-sale collateral process to be a success, many different elements must come together. Below we go into the e2b elements that contribute to a successful point of sale fulfilment and distribution process.

Receiving of goods – For any of the subsequent steps to be successful, a business’ inventory must be effectively managed and regularly updated. At e2b, we can provide that support as your 3pl partner through our warehousing solutions.

Pick and pack – We work to your business’ requirements and needs. Our teams accurately pick the configurations for each order and expertly pack them. Pick and pack systems come in numerous varieties and we can identify the one which is best suited to your needs.

Inventory management – As POS specialists, we can manage the complete inventory of your point-of-sale items so you know when items are running low. We have a complete view of your items with our high-end technology.

Shipping – Once an order has been picked and packed to the specification needed, it is ready to be shipped. Outsourcing this part of the POS distribution process to a partner like e2b can help reduce errors without compromising on service.

Point of sale materials – When an order is shipped to a retailer for sale at a physical store, additional materials are needed to effectively present the product at the point of purchase. These point-of-sale materials can be regularly provided to sales agents, store chains, and retailers from a 3pl partner such as e2b.

POS fulfilment for ecommerce platforms

Our POS fulfilment solutions are easily compatible with a multitude of ecommerce platforms via API integration. Below we outline how POS works with these platforms.

Shopify POS – Shopify POS connects to that powerful back office for in-person sales, ensuring inventory, payments and customer data are fully synced. e2b can help your business and Shopify combine to provide seamless POS solutions.

WooCommerce POS – Experience the power of POS for WooCommerce with our fulfilment solutions at e2b. We provide applications which effortlessly integrate your online store with bricks-and-mortar sales.

POS for Magento – We can provide you with POS solutions for Magento that allow you to optimise the sales process for your customers. There are many areas an effective POS system for Magento can enhance, including the sales process and customer experience. We can help you find the best one for your business.

POS for Amazon – We are experts at providing point-of-sale solutions which are linked with Amazon. These solutions are tailored by e2b to your company’s needs by our in-house experts, as we work together as your 3pl partner for point-of-sale Amazon fulfilment solutions.