How can I track the success of my marketing fulfilment efforts through a 3PL partner?

At e2b, we provide analytics and reporting tools, enabling you to track metrics like order volume, inventory levels and delivery times, giving insights into performance.

What is 3PL marketing fulfilment? What is 3PL marketing fulfilment?

3PL marketing fulfilment involves using a partner like us at e2b Fulfilment to handle the storage, packaging and shipping of promotional materials or products as part of your brand’s marketing campaigns.

Marketing and fulfilment for ecommerce businesses

Is fulfilling your ever-increasing ecommerce orders eating away at your sanity and time? To scale your business and reduce your time you can outsource your marketing fulfilment to a 3PL partner, like us, at e2b fulfilment.

From SMEs to established brands with our order fulfilment services – we store your goods, pick your orders and ship to your customers. Our expertise in the picking, packing and distribution of products for bespoke marketing campaigns is unrivalled. Whether you are a brand or an agency, our specialist service ensures that the assets, collateral and campaign materials needed for it to be successfully activated, arrive exactly where they need to be.

Outsourcing your ecommerce and marketing fulfilment with e2b can elevate your customer experience and strengthen your brand reputation. By entrusting us with your ecommerce fulfilment, gifting, kitting, POS fulfilment, storage, and promotional activity, you can be confident that every order is handled with accuracy, efficiency, and care. We enable businesses of every size and sector including food & drink, health & wellness, FMCG, luxury goods and subscription boxes, to seamlessly integrate their operations with the world’s most popular sales channels and marketplaces.

What is marketing fulfilment?

Fulfilment marketing makes opportunities to boost brand awareness, deliver a better customer experience, and build long-term brand loyalty. Simply put, it’s the process of preparing and delivering a customer’s online order alongside the marketing campaign collateral or asset required.

While some companies will be equipped to handle their own fulfilment, ecommerce companies and SMEs often outsource order fulfilment to specialised fulfilment companies like e2b.

Impossibrew

The company started working with e2b in October 2024, a partnership which began with handling a substantial backlog of approximately 1,000 to 2,000 orders. “The e2b team has been excellent to work with, offering clear communication, proactive support and flexibility to accommodate our evolving needs” – Mark Wong, founder, Impossibrew. Find out more about our fulfilment partnership with Impossibrew, one of the UK's leading premium non-alcoholic beer brands.

TRIP Drinks

e2b worked alongside TRIP Drinks from its inception and helped it grow into a leading premium CBD brand. By 2023, TRIP had seen 522 per cent year-to-date growth, controlling 88 per cent of the CBD drink market. We remained as agile and flexible partners to support growth with consistent performance and flexible fulfilment. Find out how we helped TRIP Drinks grow.

Knoops

e2b has secured a contract to deliver ecommerce fulfilment for Knoops as the chocolate brand experiences a rapid period of growth. Learn more about our partnership with Knoops.

Ecommerce & Subscriptions

e2b currently works with multiple customers that offer Ecommerce & subscription services to their consumers. Each client operates how these are managed, which in most cases, is through their ecommerce platform our WMS. Each way allows a seamless transaction through to the e2b account management and warehouse.

MOJU

Functional juice shots brand MOJU is following a brief to help people live with more mojo by ensuring everyone has access to the freshest functional shots. To ensure MOJU’s DTC sales channel delivered the very best experience for customers, it required a fulfilment partner that could work with the brand to develop an innovative packaging solution. Learn more about our partnership with MOJU.

Get more out of your ecommerce fulfilment with a 3PL partner

By partnering with a 3PL company you can get more out of your marketing fulfilment. Below are some of the benefits we can provide at e2b:

Bespoke pick and pack – We offer a bespoke pick and pack service which enables the distribution of products for bespoke marketing campaigns.
Order fulfilment accuracy – We are dedicated to fulfilling every order accurately and correctly. This means you can worry about other business needs and leave the fulfilment to us.
Custom packaging – We work closely with you to ensure your custom packaging is used for each order, maintaining your brand’s identity and elevating the customer unboxing experience.
Ability to scale – Working with us as your 3PL partner gives you the ability to scale and pull back where needed. With our team of specialist, we are on hand to ramp up operations during busy periods like peak season.

Marketing fulfilment platform integrations

Integrating a marketing fulfilment plan with your platform in ecommerce can streamline operations and enhance customer satisfaction. Here are some popular platform integrations that our marketing fulfilment services at e2b can seamlessly integrate with, helping to optimise ecommerce marketing, order fulfilment, and the customer experience:

Shopify – One of the biggest ecommerce platforms with over 4.4 million daily users, we can seamlessly integrate our marketing fulfilment services into your Shopify store and system. Giving you the opportunity to maximise your sales, retention and reach.

WooCommerce – WooCommerce is one of the leading ecommerce platforms on the internet and is used by over 9% of all websites. WooCommerce seamlessly integrates with your fulfilment strategy by connecting directly with fulfilment services such as inventory, orders and shipping.

Magento – With over 250k merchants using Magento worldwide, it is a globally recognised platform within ecommerce. Magento can seamlessly integrate with your fulfilment strategy by offering advanced warehouse support, ensuring efficient and accurate order processing and delivery.